Day by day, Valentine’s Day comes near. This month the idea of reflecting on love and what it represents in our lives becomes more tangible in our existence, as we can start to “feel it in the air”.
It doesn’t matter if you are a romantic person or not, it is inevitable to be able to feel that warmth in your heart, and that light that comes out of your eyes when you think of your loved ones. It is true that love should be celebrated every day, love is what makes us want to be “more and better” every day.
We believe that, after looking back and reflecting on our lives, from different points of view, we might have one word that sums it up quite well: duality.
If we look at it from a romantic perspective, love is that duality between our loved ones and us. It is the magic of being able to bring together two people, two ways of thinking, two different qualities, lifestyle, passion for life, and being able to converge into one, and create an extraordinary vibration. On the other hand, in philosophy, duality is presented as the insurmountable alchemy between the imperfect sensible reality, and the perfect world of ideas, and also establishes the distinction between the body and the soul – quote by Plato.
In life we happen to find the perfect duplicity in the people we love and who are perfectly suited to our harmonious sense of love.
From our story, this duality in love has been present in TREEM since the beginning of the brand. Duality can be seen represented in the polar poles, the inspiration behind the ARKTIK collection, our most renowned collection used as an example. That imperfect yet perfect balance between the South and North that stabilises the whole world climate, and complete only with the help of each other. That’s why every line, every texture, every detail is carefully thought out, and has a reason in every piece of this collection.
Duality does not only exist in each piece but also in our DNA. That is why each piece of the collection is a statement of love towards life – and to the people who surround us.