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As a company and as believers of the True and Elegant Movement, we strongly believe in reaching out with our raw and elegant design language, but we also in equal part believe in making the world a better place.

That is why we are making it our goal to contribute to UN’s Sustainable Development Goals.

We have chosen four that we are focusing on at this stage:

Goal 5: We believe in gender equality. It is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world. This philosophy is expressed in our best designs. From product development to customer support, we all work together with equality in mind. The low hierarchy and horizontal structure ensure everyone’s full and effective participation and equal opportunities for leadership at all levels of decision-making. Last but not least, we believe in all-inclusiveness, and our team is a collaborative one with multiple nationalities and cultural diversity.

Goal 8: Sustainable economic growth will require companies to create the conditions that allow their employees to have quality jobs that stimulate the economy while not harming the environment. Unlike large parts of the industry, TREEM does not stand for production in low wage countries with inhumane working conditions and underpay. Therefore we only choose to collaborate with companies of which we know the corporate structure.

Goal 12: We believe in responsible production and consumption. Our production value chain from product development to first customer contact is set on sustainability: We insist on designing and forging our bracelets locally here in Sweden. Our metals come from recycled metals and are carefully handcrafted in Stockholm and Kalmar. Our shipping materials come from responsible sources and our customers get provided with adequate information on how to maintain and extend the product lifespan.

Goal 13: Acknowledging the climate crisis isn’t enough. We believe in taking action. That’s why we avoid shipping with airfare. When we do use airfare for overseas shipping, we compensate for the CO2 emissions. We aim as much as possible to challenge the industry, to rise climate awareness and that your purchase with us should be as sustainable as possible.

This is also part of our whole true and elegant movement – that you will feel empowered to work for a better world, for you, for us and for the world itself.

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